It considers some sociological propositions concerned with social differentiation, social attachment and regulation that affect consumer behaviour. While it has its critics, motivation research can further our understanding of consumer behavior. Expecting the marketers alone to be responsible is missing the point since the consumer society and the production society interact to produce these phenomena of consumption patterns and consumer behavior. Luzak, To Withdraw Or Not To Withdraw? The various sources of information are shown on this slide. Some researchers begin with analyses of adaptive problems and ancestral conditions and use their analyses to develop new theories about the psychological adaptations likely to have evolved under those conditions.
We live in a consumer society where the ownership of goods and consumption of services pervades every aspect of our existence. Took part in research projects organized by different institutes and worked with a variety of scholars from various disciplines. Such settings and views should command higher prices and be in higher demand than other settings and views. Currently I am a tenured business faculty member at Medaille College teaching all the marketing and economics courses. This concept applies to marketing as companies attempt to provide their customers with products and services that satisfy their needs, thus rewarding them and reinforcing the probability of repeat purchase. Summary Overview One approach to the study of human motivation is psychoanalytic theory which was pioneered by Sigmund Freud. Feedback during the teaching period This course includes peer feedback and class wrap-ups.
Summary Overview This slide shows the various processes through which consumer learning takes places including: Thinking or cognitive processes by which evaluation of a product occurs Conditioning whereby learning occurs through association classical or via reinforcement operant Modeling whereby learning occurs through observation of outcomes experienced by others who engage in a behavior Use of this slide This slide can be used as part of a discussion of learning and the various ways consumers acquire information, knowledge and experience that they might apply to future behaviors. You would note that my experience of teaching various business courses at college level, my experience with regional accreditation, faculty development, and assessment will enable me to make a useful contribution to your programs, particularly the contributions to the development of your business curriculum. The Springer Series on Demographic Methods and Population Analysis, vol 30. Its analysis focuses on the different types of decision rules or strategies consumers use to decide among purchase alternatives. Evaluation of the Mandatory Right of Withdrawal in Consumer Distance Selling Contracts Taking Into Account Its Behavioural Effects on Consumers , Journal of Consumer Policy , 37 , 1 , 91 , 2014. The ad is a good example of companies attempting to add a new attribute to the attitude formation mix.
However, they do not mean that the innate characteristic is attributable to one specific gene, is under direct genetic control, is present at birth, is unlearned, is inevitable, or has a high heritability. Use of this slide This slide can be used to discuss the alternative evaluation process and the concept of the evoked set. Many would attribute this sex difference to cultural norms. According to a 1985 paper by Julia Bristol of the University of Michigan, though this advances knowledge extensively from one perspective, it's essentially the only perspective consumer behaviorists research. The course consists of online lectures and materials, online activities e.
The paper is divided into two major sections. Selective perception may occur at either of the four stages of the process, as shown in figure below. Summary Overview This slide shows an ad for Pampers baby wipes product. It discusses the organising frameworks in psychology concerned with the hierarchy of human needs and the hierarchy of effects and other models concerned with cognitive, affective and conation elements in consumer behaviour, including the concepts of sex and gender characteristics that are not necessarily synonymous. Moreover, adaptations can be designed to make use of only those environmental regularities that were constant during the adaptation's selection. The objective of the ad is to position the Lancôme product as fresh and moist.
Advertising can be used to show how a brand can fulfill these needs. Summary Overview This ad is for Carolina Herrara 212 cologne for men. Some of those objects toward which a consumer might hold an attitude include: Individuals Products Brands Companies Organizations Retailers Media Ads Use of this slide This slide can be used as part of a discussion of consumer attitudes. Reproductive Strategies and Sexual Behavior Human biology is such that women, as compared to men, bear a disproportionate burden in the production and rearing of children. The subject of business anthropology is one that has been receiving considerable attention in both academic and organizational domains.
Finally, it examines the divergence and congruence in these varied perspectives. In addition to providing key insights into his classroom lesson plan, he reports on the effectiveness of his anthropologically oriented lectures and projects. Summary Overview Multiattribute models help marketers understand and diagnose the underlying basis of consumer attitudes. This should help students organize their thoughts and understand the key concepts. Rather than being viewed as constraints, innate, content-specific psychological mechanisms should be viewed as enablers.
The course introduces the student to different approaches to understanding consumer behaviour: behavioural, cognitive, experiential, and cultural approaches. Part I contains two chapters. Summary Overview Knowledge of how consumers acquire and use information from external sources is important to marketers in formulating communication strategies. Product Is Seen As A Set of Outcomes Functional Functional Psychological Psychological © 2003 McGraw-Hill Companies, Inc. Finally, goods acquired as part of the need to consume for the sake of consumption which is associated with mores of the specific population group or the market segment can be said to be the consumer culture aspect of consumption. In the modern world, these adaptations may no longer serve the functions they were designed for. Journal of Consumer Research, 20 June , pp.