Without the benefit of an advertising budget, Dogfish went from a tiny operation in Delaware to one of the country's most popular craft breweries, distributed in 31 states and3 countries. I have been a homebrewer for a couple of years and i have always dreamt of what it would be like to own and operate my own brewery. I would say that those individuals with experience in opening a business, or having a college background in business or management would find the contents rather uninformative. I'm not knocking him for how he did this because he used his connections and resources to get the job. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry' - Ruth Ann Minner, Governor of Delaware. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.
Without the benefit of an advertising budget, Dogfish went from a tiny operation in Delaware to one of the country's most popular craft breweries, distributed in 29 states and four countries. That's the part I read. That, and the fact that the beer's are damn tasty. Note: Dogfishhead is one of my favorite beers although I have no affiliation with them. Sam gives a first hand look into how he has built Dogfish head into the successful brand that it today and the challenges that he faced along the way.
Sam Calagione has been an inspiration to me even before I had read this book so maybe I'm bias. I had read other's reviews prior to purchase and understand their reticence to give a greater rating. I expected the book to focus on Sam Caligione's experience creating Dogfish Head, but his story is buried in bromides for would-be entrepreneurs. But is this book any good? I highly recommend this book for anyone who either owns a small business or wishes to start one. The material in the book was so much more than a history lesson of Dogfish Head but an entrepreneur's guidebook that applies way beyond the beer and restaurant business.
Decent book with some fun stories about the history of Dogfish Head, but it gets a little too preachy and has too much of a self-help feeling at certain points. Not just for Beer geeks! This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently - and how you can do it too. He doesn't really explain that well either. Description: xvi, 256 pages : illustrations ; 24 cm Contents: The unconventional beginnings of an entrepreneur -- Business from the inside out -- Keeping your balance -- Creating a business offering -- Crafting a brand in a cookie-cutter world -- Marketing on a small business budget -- Publicity stunts are poorly named -- Stalking the killer app -- Selling distinction, specialization, and variety -- Cash is king well, sort of -- Leadership -- Effectively managing employees -- Working towards irrelevance -- To small business success. I have been a homebrewer for a couple of years and i have always dreamt of what it would be like to own and operate my own brewery.
It's more philosophical than it is empirically practical. It was interesting to hear his take on the types of things I'm sure many business go through. . Just a good book, especially if you are a craft beer lover! What can readers expect to get out of this new updated and revised edition of Brewing Up a Business? In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. Being an English major before taking up beer brewing, Sam Calagione had no problem writing this book. This is probably like a 2. There are 2 books within this, and I read one part of it and skimmed the other.
The other part I did not read was his advice and suggestions on how to start your own business and be successful based on his Dogfish experience. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms. Unfortunately those individuals to whom this book is targeted, are the most likely to fail in opening a business. Sam's book is not a recipe for success but the story about how he started and where he is today. You can see him in the movies He has quite a big role in Brew Wars , watch him on his own television show, the short lived Brewmasters and now read about him in this book which he wrote himself.
Sam Calagione passionately wrote this book and showed a piece of his soul in it. Relying on unique brews, lots of loving technique, and hard work, Calagione built Dogfish Head Craft Beer into America's fastest growing brewery. He lives in Lewes, Delaware. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer! Yes for a Dogfish Head fan with any interest in business. With chapters on utilizing social media my wife Mariah is the queen of this at Dogfish and differentiating your product or service in a crowded marketplace.
The E-mail message field is required. The E-mail message field is required. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. But really this is a book about how to run a business which just happens to be a brewery as opposed to how to brew beer, drink beer or do anything else with beer. I liked the way Calagione blended his own personal story with the business tips. It's not written for someone with a business degree - it's explicitly written for someone who does not have that background. Surprising amount of humility from the author.
An inspiring look into the founding of the Dogfish Head Brewery written by the founder himself; Sam Caligione. If you are looking for a book about beer then this isn't it and it is only 2 stars. Finally, I would say that Mr. With real lessons on entrepreneurship and success from a real entrepreneur, as well as practical ideas on nontraditional marketing, this is a business story that will open readers' eyes to the unquantifiable benefits of thinking differently. If you are just looking for a book that tells you stories on some of the weirder hurdles that dogfish head had to contend with or just some more knowledge on dogfish head ideology and guidelines then this is your book.
Dogfish Head beer is awesome and this book is no different. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. After reading this book, Sam proves himself to be someone you would really want to sit down and have a beer with. Some great anecdotes sprinkled throughout and a lot of food or should I say 'beer' for thought. Business advice for new brewers with plenty of Dogfish Head origin stories mixed in.